In this post, I’ll give you a number of resources to help you begin to market your app. If you’re unsure of what marketing is in terms of app development, then read my previous post on What is Marketing.
In my post about Keys Points To Consider When Marketing Your App I go into detail about the importance of having a marketing plan in place, focusing on only a few social media platforms, and just learning from your experiences. Remember, it’s important that you begin your marketing efforts from the development process to keep your target audience engaged and your project at the forefront of their minds.
Once you have your marketing plan in place, you’ll need to schedule your marketing messages.
Marketing requires a number of different skills and can be a lot of work especially if you’re a one-woman team. So why not start using tools that will help reduce your workload, give you back more time so you can devote to other tasks.
Here are a number of tools that can aid you when marketing your app.
Tools to Help You Market Mobile Apps
Email marketing is when you use emails to communicate directly with your audience.
You should consider using it because despite the number of different ways to communicate nowadays, emails are still the first choice when it comes to communicating with your users. This is because an email is more personal to most and users of all ages are familiar with it.
Some popular email marketing tools are:
Although graphics aren’t something you can use by itself to reach your audience, attractive and well thought images can be used as marketing tools.
Used typically in conjunction within email or social media marketing tools, graphics attract your audience’s attention and provide them with information about your product.
The phrase “a picture is worth a thousand words” is completely true, so utilise your graphics to paint your own informative pitches about your products.
Some popular graphics tools are:
Social Media Marketing
Social media marketing has grown so much over the past ten years. With new platforms appearing everyday it’s hard to know what to use to engage your audience.
Usually, your audience will be using more than one tool, so you’ll want to use the same tools to communicate with them. But posting to more than one platform multiple times a week can be very time consuming, even if you have a schedule.
Luckily, there are a number of tools that you can utilise to schedule and do very clever things with your posts on multiple platforms. Better still, these tools let you automate the work so you can set it up once, using rules or a schedule and go back to your busy life.
These tools will save you hours of time each week so it’s worth investing in one.
Some popular social media marketing tools are:
Landing pages are usually standalone web pages that give information about one product you’re offering.
They can contain sign-up forms, a countdown timer to release, links to social media profiles or just general information about your product.
Some companies do utilise Facebook pages as landing pages to provide the same information, however, not everyone is on Facebook. So make sure your target audience can access this Facebook page or can find this information elsewhere if they don’t have access to Facebook.
Landing pages are great when they are used to gather email addresses. This builds out your target audience early on and gives you actual people to market to and get feedback from.
Some popular social media marketing tool is LeadPages.
If you are using WordPress for your site, I have also discovered a great landing page plugin that can provide you with all the basic functionality for your landing page.
Everyone uses analytics now. Analytics give you insight into your users behaviours without you having to ask them their opinion or have them use their time.
Once an SDK of an analytics tool is installed into your app, you can use the in-built basic events to monitor your users movements through the app. You also have the option to create custom events to give you more detailed information about your users actions. You use this information to build out better experiences for your users.
Some popular analytics tools are:
- Google Analytics
- Simply Measured
- Mix Panel
- Crazy egg
- Fanpage Karma
- Conversation Score
Who has time to manually search for new clients? The real question is can you afford to spend time manually searching for hundreds of new leads. It’s a long-winded process and it’s not even guaranteed to produce new custom.
Again, some clever people have put together handy tools that take all of the pain and wasted time out of searching for leads.
Some popular lead generation tools are:
Image, Video and Live Streaming Services
As I mentioned above, using graphics to market your app is better than using text or just describing your app’s experience. Graphics simply paint a better picture.
Using graphics in your marketing campaigns should be essential, but what’s becoming extremely popular over the last five years is to also use video.
The beauty of video is that your audience can see and hear you and your product. They get a better sense of what you’re talking about so they have more trust in it.
Building trust between your audience and faith in your app is key to selling it.
Some popular image, video and live streaming services are:
I have listed a few other resources below that I think can be quite beneficial in your marketing campaigns
- SumoMe – Has a number of useful tools for your business.
- Peek – Focus group testing.
- Five Second Test – Gathers user’s first impressions of your design within five seconds.
While you’re meandering through the number of social channels mentioned above, don’t overlook the importance of in-person marketing and using your own voice to market your app across some of the older mediums.
Here are a few other ways you should consider:
- Promote at networking events, tradeshows and conferences
- Guest post on another blog
- Create a promotion
- Use the local media
- Post on discussion boards and forums
- Find bloggers to review your app
- Get interviewed on a podcast
Plan, Execute, Learn
Marketing is not something that you can do at the last minute once you’ve completed development. Just like testing, marketing must be carried out little by little during the entire development process, maybe even as early as design if you have an audience to market to.
Marketing can be one of the more challenging aspects of launching an app, especially if you’re a single developer or have a small development team. So I hope that even one of these tools in this list makes marketing your app easier.
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