What are B2B and B2C apps?

What are B2B and B2C apps

Thousands of apps are uploaded to the App Store and Google Play every day. The audience that your app is aimed at will determine whether it is a B2B or a B2C app.

What is B2C?

B2C stands for business to consumer. A business sells products or provides services directly to the end user. These are usually individuals who are everyday people.

What are B2C apps?

When you produce an app where the customer is the consumer this is a B2C app.

Examples of B2C apps

The app stores, across the platforms, are a way for developers to get their apps into the hands and onto the devices of their target audience: the general public. It provides a “shop window” to display your products in a location open to all, which is well-known and easy to get to. There are many examples of B2C apps in the app stores. The ones that most are familiar with are games. Any game, like Candy Crush Saga, Clash of Clans, Lost Winds or The Room are great examples.

What is B2B?

B2B stands for business to business. One business sells products or provides services to other businesses or organisations.

What are B2B apps?

When you produce an app where the customer is a business or an organisation this is a B2B app.

If you want to know more about B2B apps listen to the ABP’s podcast episode on Opportunities in B2B and Partnerships.

Examples of B2B apps

Unlike with B2C apps, the app stores are not filled with a lot of B2B apps. The end product may be available for users to download from the app stores but the target audience that they were developed for usually reside within companies. When a business needs an app developing and they haven’t got an in-house team to do so, they’ll generally outsource the development to an external company. The rights to the product remain with them though and they retain the source code in case they decide to switch developers in future.

You can learn more about my experiences with outsourcing beginning with Things to consider when outsourcing.

If you are beginning your app journey, the focus you take on your first app doesn’t have to determine the focus of your future ones too.  Get experience building a wide range of apps large and small. This will help you figure out what you like to create and what works best for you to help you build your app business.


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